September 9, 2022 all-day
Winston-Salem Fairgrounds Annex
414 Deacon Blvd


Ahead of the inaugural season for the ground-breaking PBR (Professional Bull Riders) Team Series, North Carolina’s first-ever professional bull riding team, the Carolina Cowboys, will have their inaugural homestand at Lawrence Joel Veterans Memorial Coliseum. Cowboy Days, happening Sep. 9-11, will include festival entertainment at the Winston-Salem Fairgrounds alongside the league’s new bull riding games. Full entertainment schedule coming soon!

Who: PBR (Professional Bull Riders)

When: September 9-11

Where: Winston-Salem Fairgrounds Annex & Innergrounds


You’ve never seen PBR like this. Buckle for the ultimate weekend in western sports as the PBR team series invades the Winston-Salem’s Lawrence Joel Veteran’s Memorial Coliseum.  September 9 – 11. Eight Teams. Three Days. One champion. Don’t miss your chance to witness history in the making. Get your tickets now at PBR.com and Ticketmaster.com.

The Carolina Cowboys are based in LVJM Coliseum in Winston-Salem, N.C., where the team will hold its inaugural Cowboys Days homestand on September 9-11, 2022, the seventh event of the 10-event 2022 PBR Team Series regular season. The Cowboys are coached by PBR co-founder Jerome Davis. Under the leadership of General Manager Austin Dillon, the 2018 Daytona 500 Champion, the team is operated by Richard Childress Racing.  From a one-man team in 1969, Richard Childress has grown RCR into one of the most-respected organizations in NASCAR, with nearly 400 team members supporting full-time operations in the NASCAR Cup Series and NASCAR Xfinity Series. As a car owner, Childress, who was inducted into the NASCAR Hall of Fame in 2017, has earned more than 200 victories in NASCAR’s top-three national series, 16 championships, three Daytona 500 championships and three Brickyard 400 championships. Away from the track, Childress is a businessman, philanthropist and conservationist – he loves wine, the outdoors, supporting the military, and investing in America’s youth. Childress’ properties include the award-winning Childress Vineyards. He sits on the board of directors of Growth Energy and holds an honorary doctorate degree from the University of Northwestern Ohio.